As artificial intelligence (AI) and chatbots start to infiltrate the digital workplace it's been interesting to watch the emergence of the "enterprise digital assistant" concept. While "digital assistant" may conjure up cute images of robot helpers, they are effectively apps that act as an interface with other systems to aid in task completion and search. In some cases, they include a chat interface and possibly even a little machine learning thrown in for good measure. The concept is persuasive -- who wouldn't want a friendly, convenient digital assistant that works quietly in the background to help you get things done? Offering an enterprise digital assistant can tick the "we are doing something about AI" box for potential new hires, who arguably might find this attractive.